Creating and building communities of Internet users around the Institutions of Cultural Memory, and has demonstrated public increase their presence both in real and virtual visitors. Even as the House of Encendida Caja Madrid Obra Social gone a step further and have recreated their facilities in "virtual worlds".

Often there is an imbalance between the funds of the institution and the amount of these funds is shown to the public. The information stored is often richer than the one shown and it contains only the inter-subject matter experts know. The value placed on relationships with explicit content that allows the public deeper into your visit, whether virtual or physical.

User Communities The new generation of Web applications, often referred to as Web 2.0, are based on the creation of value from the shares of users organized in communities of interest and social networks. Thanks to the collaborative approach and use of standards is possible to build advanced applications that create an attractive new type of user. The user, become regular visitors and active memory content is part of the critical mass of visitors and conducts an ambassador and representative viral among other potential visitors.

Individual advanced applications